Why
Others Are Doing It
| "Companies
leading the way in environmental, social
and governance policies average 25% better
stock performance." |
-Goldman
Sachs, July 2007 |
|
As
environmental awareness has increased, there has
been an accompanying shift in the historically
conflicted relationship between business profitability
and environmental stewardship. A consensus is
emerging that taking care of the environment can
in fact be good for business and not simply drive
up costs, drain profits, or otherwise hurt business
results. |
| Source:
Forrester Research |
Companies
implementing environmental strategies or Corporate
Social Responsibility (CSR) programs may avoid environmental
missteps that can create public relations nightmares,
destroy markets and careers and knock millions off
the value of a company or an industry.
Policies & Government
Businesses and governments are making
decisions on how to recycle their end-of-life devices
and systems. These decisions will transcend the environmental
initiatives and turn to privacy and disclosure laws
in the United States.
The
Federal Government, Federal Communications Council
(FCC), Securities and Exchange Commission (SEC), Federal
Trade Commission (FTC) and others have passed and
are enforcing laws that govern the security and disclosure
of government, business and consumer information.
The
laws listed below and many others are driving businesses
to properly manage electronic devices and systems
through the end of their life cycle and help determine
the most appropriate way to properly recycle electronics
so that critical and confidential information does
not get into the wrong hands which can put businesses
and governments on the wrong side of the Corporate
Social Responsibility (CSR) equation.
European Union (EU)
The European Union has passed strong
legislation prohibiting the dumping of commercial
and consumer end-of-life electronic products into
landfills and eighteen states of the United States
are adopting forms of this legislation. The legislation
not only prohibits the dumping of electronics into
landfills but it charges that the manufacturers are
responsible for clean up, implements stiff fines and
possible jail time for offenders. Legislation such
as Sarbanes-Oxley, HIPPA, GLB and ASIS require companies
to properly manage customer and company information
and to properly destroy the information when end-of-life
equipment is retired.
Waste Electrical and Electronic Equipment (WEEE)
The EU is in the lead with its restrictions
on hazardous substances (RoHS) and Waste Electrical
and Electronic Equipment (WEEE) regulations. WEEE
requires manufacturers to provide end-of-life recycling
programs for devices and systems. If manufacturers
do not comply, EU countries have the right to halt
all shipment of new products to destinations in their
country as well as institute heavy fines that manufacturers
will have to pay to resume operations in an EU county.
WEEE compliance aims to encourage the design of electronic
products with environmentally-safe recycling and recovery
in mind.
Restriction on Hazardous Substances Directive (RoHS)
Restricts the use of six hazardous
materials in the manufacture of various types of electronic
and electric equipment.
RoHS compliance dovetails into WEEE by reducing the
amount of hazardous chemicals used in electronic manufacture.
Sarbanes-Oxley
Federal law passed to promote corporate
responsibility, financial accountability and tracking
(computer) asset disposals equipment.
FACTA
(Fair and Accurate Credit Transactions Act)
Federal law designed to reduce the
risk of consumer fraud identity theft created by improper
disposal of consumer information.
HIPPA (Health Insurance Portability
and Accountability Act)
Prevent abuses of personal health
information.
GLB (Gramm-Leach-Bliley Act)
Protect customer sensitive data found
in financial institutions.
CPNI (Customer Proprietary Network Information)
Customer Proprietary Network Information
(CPNI) is the data collected by telecommunications
corporations about a consumer's telephone calls. It
includes the time, date, duration and destination
number of each call, the type of network a consumer
subscribes to, and any other information that appears
on the consumer's telephone bill.
Although telecommunications companies were previously
able to sell this data to third party companies for
marketing purposes, the Telecommunications Act of
1996 required telecommunications companies to obtain
customers' approval prior to sharing their CPNI with
third parties.